The Senior Beacon was started in February 1982 by
Jim Grasso. At the time, Jim was juggling a couple of jobs. One as a real estate
agent and the other as a newspaper writer and ad salesman. The paper he was working for was the now-defunct Sun in Colorado Springs. He saw an opportunity in his burgeoning generation: the Baby Boom. Besides the current Senior community at the time he knew this "biggest generation" would one day grow old and be seeking news and resources.
He started small and throughout the years built the newspaper up to as many as 40 pages, running monthly and circulating 20,000 copies in three different cities in Southern Colorado. Jim is now semi-retired but is still active with his successful creation.